The People Behind WoodHallx
Three specialists, two firms, and one shared standard: public health and healthcare organizations deserve work that is both credible and easy to find. Here is who you will work with and what each of us brings to your engagement.
STARTup LAUNCH DIGITAL STRATEGY
Startup Launch Digital Strategy (SLDS)
SLDS is a Richmond, Virginia, firm that brings public health strategy and culturally grounded creative direction to WoodHallx.
Tiffany Woodford, MPH
Cofounder and CEO, SLDS
Public health strategy shaped by behavioral health insights.
Tiffany starts with the health outcome an organization needs. Then she builds the strategy, campaigns, and outreach that move its audience toward that outcome. In public health, communication that misses its audience is more than a marketing problem. It affects health outcomes.
Focus: Public health communications, prevention campaigns, digital strategy, community outreach.
Sarah Marshall, MA
Cofounder and Chief Creative Officer, SLDS
Brand and creative direction through an applied anthropology lens.
Sarah brings an applied anthropology lens to brand identity, creative direction, and community engagement. She starts with how communities actually live, talk, and make decisions. Then she shapes a visual identity and creative work that meet people there. The result feels authentic to the audience and true to the mission behind it.
Focus: Brand identity, creative direction, community engagement, culturally grounded storytelling.
THE DIGITAL HALL
The Digital Hall
The Digital Hall is a Richmond,Virginia firm that brings SEO, AI search optimization, and digital advertising expertise to WoodHallx.
MonicaFaye Hall
Owner and Executive Director, The Digital Hall
Search and AI visibility infrastructure that makes expertise easy to find.
MonicaFaye builds the technical foundation that helps search engines and AI assistants recognize an organization as a trusted source. Her work covers technical SEO, structured content, and the experience, expertise, and trust signals that decide whether a health organization gets cited or overlooked.
Focus: Technical SEO, AEO and GEO, structured data, search credibility signals.
Search is shifting from a list of links to a generated answer. Being on page one matters less every quarter than being the source the answer is built from.
HOW THE PARTNERSHIP WORKS
We Build Together Instead of Referring You Elsewhere
Most organizations hire a strategist, then pass the work to a separate digital vendor, and the message weakens with every handoff. WoodHallx works differently. Public health strategy, creative direction, and AI search optimization are planned together from the first conversation. No piece is retrofitted onto another later.
Every webinar, podcast episode, and article we publish is created by both firms and shared on both websites. That is how we work with every client: one team and one plan, from the first conversation to the final result.
Ready to Apply This to Your Organization?
Our webinars, podcasts, and articles are free to use. When you are ready to put them to work, we start with an audit of how your organization shows up in search and AI answers today. Public health agencies, coalitions, and healthcare organizations across Richmond, Virginia, and the DMV can book a 30 minute intro call to see what is working, what is not, and where to focus first.